“As soon as the Factory opened, it became a hyperactive place. People began flocking there in droves for parties, to interview Andy, to take pictures, to make films, to become a part of it... Billy [Name] ran it like a theatre, vacuuming up after each performance and continually repainting the tinfoiling. He also became the Factory’s official recorder when Andy gave him his 35-mm camera and Billy began taking great photographs of the action, which he developed in an impromptu darkroom converted from one of the toilets. These photographs, as collected in the 1968 Moderna Muséet catalogue of Warhol’s first European retrospective in Stockholm, constitute the best visual documentary of the Silver Factory.” -Voctor Bockris, Warhol: The Biography
FIRST EDITION, profusely illustrated with full-page black and white photographs.
Warhol’s Moderna Muséet catalog “is a fine example of the catalogue-as-artist's-book, a form that ostensibly began with the Dadaists and Surrealists, and is produced with some of the roughest reproductions ever seen, which are entirely appropriate, and supplemented by a long section of Factory snapshots by Billy Name. The genre was revitalized by the Pop movement, and Warhol in particular, which demonstrates his position as a latter-day Dadaist. The Moderna Museet publication especially had a great influence upon Japanese photography in the late 1960s and 1970s, particularly the photobooks of the Provoke era” (Parr and Badger, Vol II).
Published by Moderna Muséet, Sweden, in 1968 as an exhibition catalogue for the show "Andy Warhol" at the Moderna Muséet in Stockholm, February - March, 1968.
Stockholm: Moderna Muséet, 1968. Quarto (approx. 8.5 x 10.5 in.), original illustrated paper wrappers. Small piece of tape at top of spine; superficial split at center of glue binding (as often), everything holding. An outstanding copy of a fragile book that is extremely prone to wear.
Price: $1,150 .